Category: Custom

IoT Application in Agriculture

by Racketailin Custom, Projects, VR

We all know the base for agriculture is soil. The soil provides different types of nutrients that help the crop to grow.

Different physical and chemical properties affect the soil, like temperature, pH, and moisture, which affects the yield of a crop heavily. The most difficult task for the farmers is to collect real-time data of these chemical and physical properties. Soil Health Card in India is initiated by the Govt of India which informs the farmer about its soil property on 12 parameters.

But this process even though with the fast-track method takes a minimum of 30 days period from collecting soil to a lab to report. If the soil sample is taken from a remote area, that cycle increase to 45-60 days.

Do you think a person should still rely on old methods for farming?

No, even farming has adopted numerous amounts of technologies in the last decade, becoming more technology-driven and industrialized. Using various smart gadgets for agriculture, farmers have made their work easier, efficient by growing better crops and control the raising of livestock.

The growing technology has helped the agriculture industry adopt AR, VR, and the Internet of Things (IoT). They have penetrated our life, from home automation, smart cities, health and fitness, industrial IoT, and automotive and logistics. 

Did you know in 2021, the market for IoT in agriculture has increased and reached almost $5.6 billion?

So, if you are planning to build an IoT solution for agriculture and considering investing in smart farming, then you have come to the right place to dive in and know more about IoT applications in Agriculture.

  • What is Smart Agriculture (AgriTech)?

Technology in agriculture is generally referred to as AgriTech, whereas on the other hand Smart Agriculture is used to denote IoT solutions in agriculture.

So, what is smart agriculture using IoT?

During Agriculture, IoT sensors help in collecting machine metrics and environmental information, where farmers are helped to make an informative decision, to improve every aspect of their work- from crop farming to livestock.

For example, Smart farming using their gadgets to monitor the state of the crops, farmers can exactly decide the amount of fertilizer and pesticide needed to improve the efficiency of their crops.

  • Market size of Smart Farming:

Although Smart farming is not so famous to the consumers yet, COVID-19 has constantly helped smart agriculture grow. As there’s a shortage of qualified workers and a disrupted supply chain, BI Intelligence predicted installation of IoT will increase in 2021, to 75 million.

The global market size of smart farming is expected to reach $15.3 billion, which is slightly over $5 billion in 2016 and triple by 2025.      

As smart agriculture market is developing, business for building IoT products has an ample opportunity to join in. The coming year can help these businesses be an early adopter and help pave the way to success.

  • Benefits of Smart farming in farming:

5 ways IoT improves agriculture production:

  • Better volume and product quality: The production process is controlled in a better way and maintains crops high quality and the growth capacity increases.
  • Thousands of data collected by IoT sensors: Farmers have a tough time collecting data, but with the help of IoT sensors, data of soil quality, weather condition, cattle’s health, and crop growth are collected easily. These data are helped to track the state of the business and increase the equipped efficiency, staff performance, and many more.
  • Increased efficiency of the business through automation: Smart devices help to automate multiple processes of the production cycle, e.g., pest control, fertilization, and irrigation.
  • Control over internal process results in lower production risk: The output of production helps to plan for better product distribution. The exact number of crops harvesting helps in selling the product easily, and the product will not lie unsold.
  • Helps in waste reduction and cost management: Control over the product helps in the reduction of waste and cost. When you can check glitches in the livestock and crop growth, mitigation becomes easy, which reduces the risk of losing crops and livestock.

These factors will help to increase revenue.

Racketail deployed IoT based Soil Monitoring system in Maharana Pratap University of Agriculture and Technology (MPUAT), Udaipur, a real-time Solar-powered Soil health parameter system. This system comprises a Soil Sensor that measures the value of pH, Salinity, Electrical Conductivity (EC), Temperature, Moisture, and NPK (Nitrogen, Phosphate, and Potassium). This system helps researchers to analyze Lab Test of Soil and Real-Time value. The system is designed to read data every hour and using GPS Network sends the data over IOT Gateway to Cloud. The researcher even has a Mobile App to monitor these values along with the website.  This will help the scientist to study more data points of soil parameters.

More than that, Scientists can study the relationship between the Soil Microbes and Pest concerning these 7 Parameters; which can help them to understand the soil in-depth and help in artificially modifying the Soil for better yield and production.

Racketail helps small or big companies to get their product development. Most of the successful companies, small or big, trusted Racketail. You can contact us at contact@racketail.com

Reasons Developers choose ReactJS for Front-end Development

by Harsha Kediain Custom, Web

Planning to build a website but have no idea, which framework and library are famous and available for front end development? Not all front-end development platforms are user friendly and easy to use. But there is one hero as a front-end developer which’s known as “React JS”. React is the famous and most widely libraries for front end development, though it is not a framework.

React the main function is to “view” the MVC modular model, which is built by reusable components. The developers can utilize the components and create large web applications. They can display the data of reusable components without reloading the page every time, even if new data added. The best example for React is Facebook. The number of likes can increase and decrease without refreshing the page.

What is ReactJS?

ReactJS a famous JavaScript library. Its built and maintained by Facebook. React is a declarative, flexible open-source, and efficient JavaScript library for building, scalable, fast, and simple front ends of web applications. Though React is a front-end technology, it’s still used by some backend developers to build a desktop app.

Benefits of using ReactJS:

There are tons of benefits of ReactJS. Some of the key benefits of ReactJS:

  • Great for SEO:

Most of the JavaScript frameworks are not user friendly. This is a key feature that sets the ReactJS library apart. ReactJS developers visit the virtual DOM as a regular webpage as it helps in improving the SEO and ranking of the website.

  • Easy to learn:

ReactJS is one of the easiest and fastest learning libraries. The fast you learn , quicker we began to build in React.

It’s not only the YouTube tutorials that are easy to learn, but the libraries are also remarkably simple to learn. It’s not like front-end tools like Angular which is tough to learn. Learning becomes easier especially when you have great JavaScript skills.

  • Quick Render with Virtual DOM:

A web application involves high user interaction and updates which are highly considered during the performance. Though JavaScript engines are being fast nowadays, DOM manipulation is lagging.

The benefit of Virtual DOM is it updates efficiently, which reduces write/read time, which enhances ReactJS performance.

  • Trusted by brilliant companies:

React is used by some famous companies like Netflix, Airbnb, Facebook, IMDb, etc., and many other applications that use ReactJS as front-end development.

Do you know why ReactJS technology used in so many companies?

That’s because ReactJS is a high-quality front-end tool. You don’t need to consider a lot using React as bigger and trusted companies like PayPal and Facebook use them.

  • Code Stability:

If you are adding code in the parent structure, the parent structure doesn’t get affected. Only child modification takes place.

So, if a developer is changing the object, they need to change the state and make proper amendments. This is the proper way the components update will take place.

The data structure and flow, with no disturbances, provides smooth performance and better stability.

  • Strong community support:

One of the main reasons companies using React as their front-end development is because of its strong community support. The community of developers is helping the React community to be better, by adding open-source code and libraries from different aspects of the world and helping people learn those techniques.

  • Faster Development:

It increases productivity using development tools and reusable components. As productivity increases and is an important aspect while developing, there are chances of earning more money in a lesser amount of time, which is a common goal of startups and companies.

Using any other platform can be time-consuming and lose an enormous amount of money. If products delivered quickly, it earns quick cash with impressive feedback.

To speed up your work, you can download various React Developer tools, which makes coding easier and faster. Those tools can be installed and added as an extension on chrome and Mozilla Firefox.

What can we build using ReactJS?

ReactJS promises a mobile-friendly experience. The platforms invented by Mark Zuckerberg, where Facebook runs today.

Some more examples of a platform built by ReactJS are:

  • Famous Applications like Lyft and Uber.
  • Facebook, Pinterest, and Instagram are famous social media networks.
  • Netflix a famous video platform.

Final Verdict:

Now we know the impressive benefits of ReactJS. At Racketail, we have a highly experienced team of React developers who would assist you in developing customizable applications.

The results provided are efficient, cost-cutting, and speeding up the growth rate for any major business. For any further queries, contact us at contact@racketail.com.

5 Advantages of Outsourcing Technology Talents

by Harsha Kediain AR, Custom, Mobile, VR, Web

What is Outsourcing?

The practice of outsourcing is turning out to be a trend in the 2020 era. The different companies hire employees from different firms, in which one company pays another company to pay, to carry out a certain and special business process.

The main objective of outsourcing is, it helps the work to be done more cost-effectively and efficiently. Those who takes the advantage of outsourcing service can focus on their business and the outsourcing specialists helps them complete the specific project. The mass migration to clouds computing, virtual working, and remotes require experienced technology and the right skill sets. Therefore, as there is a growth of technology that requires skill sets, the business has started outsourcing.

Why have specialists opted for outsourcing?

Due to the worldwide pandemic, the consumption in the technology sector has increased. Every company has to adopt latest technology to be in the competition and survive. From financial service to manufacturing firms and all non-profit organizations, they are hiring IT employees for their firms.

Advantage of Outsourcing
  • Cost Savings: Paying for outsourcing services reduces the cost of an open vacancy. That means hiring an in-house employee is costlier than outsourcing. Outsourcing also helps to increase overall potential revenue and productivity. The benefit of specialized outsourcing company will improve the quality of talent according to the projects and reduce the cost associated with the staff.
  • The best technicians: Outsourcing firms outsource talented employees, experienced in the technical background. The employees are well trained to understand the scope of project and needs. We Racketail will provide you the best and suitable solution for your business needs and employees those fits into the culture of the company.
  • Risk minimization:  Outsourcing comes with a guarantee in most cases, that is if the specific person does not meet the client’s requirement, a replacement is to be found and exchanged without any extra charge. If the person leaves the project in middle in a short period, the company that provides outsourcing will start searching new, bearing all or most of the new costs.
  • Better Performance: If you are planning to work with an outsourcing firm, your work done will be easy and shorten the time to complete the project. Racketail technicians offer the best version of themselves, as we monthly monitor their performance and conduct employee interviews to evaluate the performance.
  • Satisfy clients and completion of projects on time: If you are using an outsourcing firm, then you need to have trust in the outsourcing firm to work with. Trust regarding the outsourcing company will provide an excellent and talented employee to its client. Our employee provides suggestions on focusing on the key aspect of the search and solving the challenges the company may face.
  • Workaround the clock:  One of the major benefits of outsourcing your digital work is the substantial time difference and the holidays. Once you get used to the time difference your business runs effectively even when you are fast asleep.
  • Peace of mind: Once you have outsourced your project to a reliable agency or individual, there is peace in your mind. As your work is being efficiently and is being handled by experts without you lifting a finger.

So, if you are looking for a talented and skilled outsourcing company to work with, contact Racketail. Racketail is one of the top leading companies with all the technical requirements that you need, either from developing software/app or outsourcing. For further queries please, contact us at contact@racketail.com .

Innovative Ideas of Mobile Apps that Haven’t Been Made Yet

by Harsha Kediain Custom, Mobile, Web

The mobile app industry is developing new things at a high pace by launching a new and innovative app in the market and will keep on growing in the coming years.

From the last decade, we have seen a drastic change in the mobile world app industry. There are approximately 2.8 million apps in the iOS app store and 3.5 million apps on Google store. Even though a huge number of adding apps on the mobile platform, with fewer amount of new ideas.

Our phones include different apps like WhatsApp, Instagram, ReFace AI Apps, various other application through texting, games, etc.

Snapchat dog lenses: They're finally here

But thereis still untapped innovative app that can be made and launched in the market.

We are about to give you some new ideas on a mobile app that still doesn’t exist in the stores.

Innovative Ideas of Apps that haven’t seen yet:

Here are some innovative ideas for the iOS and Android platform, which you can adapt, and starts its planning and developing right away. The list includes ideas from beginners to advance, that’s implemented to improve business strategies.

  • Barter System App:

This is one the best, unique, and innovative app any user can make. The name itself suggests a lot. The apps are made in a traditional method of shopping but in a modern manner. The barter exchange app is a great business idea if marketed and implemented well. The app will be great for those who want the stuff at a cheaper rate.

In the barter system app, the users can sell all those kinds of stuff they want to sell. Whereas the other users can easily purchase those products from the websites. They can even exchange their product with the interested party.

  • Brand Identifier App:

The Brand identifier will help users to find the exact product description and exact brands; it’s done by just scanning the logo or tag of the product.

The brand identifier will provide all the information, article, review, manufacturer, online availability of sale, and other relevant details related to the product. The app can also inform about its authenticity, i.e. it’s copied or original. Such an app is going to be great for the apparel industry and can be introduced in the market soon.

  • Intelligent cooking App:

The app can be a good idea for business opportunities, especially for cooking industry. The intelligent cooking app will give the users ideas to prepare some cool and tasty dishes, in minimum available resources.

The app will ask to input the ingredients available at home and then recommend you multiple recipes at those available ingredients. Those apps are great who love cooking or are new to cooking.

To cook like a pro, start with proper preparation
  • Delete phone numbers and images from another device:

Another interesting app for the industry is to create an app that can delete the phone number and images from other devices. Suppose you don’t want to share your contact details with others directly or through some other resources, and the problem is you aren’t available to control other sources from disclosing the contact number.

Hence the app will help you erase the number or image from the person’s phone with just some taps away.

  • 3D Presentation App:

The 3D presentation App is a great innovative idea, which is workable for industries. The app will help you present your 3D model anywhere and anytime.

The 3- dimensional model initiates you to present your work using your android and iOS Smartphone, that too with no equipment. The app will be appropriate for presenting a business model at the sites easily.

  • Garage Assistant App:

Looking for a parking place cannot be that easy.

A garage assistant app acts like a parking lot assistant app. It helps you find space available in the garage. Finding a spot in the garage at a convenient time, especially in your destination, is a serious task. And it might not be possible to get a perfect spot at your favorite garage every time, at your convenience.

The app will help you find a spot at the nearest garage at your convenient time slot, which will help you plan and save your time now and then. These will help users to avoid unnecessary hassle and avoid skipping to meet anyone or get-togethers.

  • Self-Supermarket checkout apps:

Visiting and purchasing products from the supermarket can be easy, but then comes the toughest part is billing, which is a tiring process. Here comes the unique app, this app will make you self-checkout from the supermarket.

This application can either be installed in a trolley or on your phone or used by individuals. The trolley will immediately scan the products when you put and get billed automatically. This will help the customers pay the bill smartly without making the queue longer and get sorted smartly.

This app will be the smartest, innovative app, and let you shop hassle-free. The customers scan their products using the app and can make an instant payment through the integrated system.

A self checkout on wheels: How Sobeys' new Smart Cart works
  • Criminal Alert App:

A criminal app will help you detect and alert if there is any criminal activity in the area. The most adequate and excellent app will give ideas to keeps its user secure, safe, and aware.

Eventually, not everyone is not aware of the criminal activities in the areas. This app will make the user conscious of activities, to take precautionary measures to keep themselves and their family safe. The app has an alert feature where your information and location, shared with police, for your safety.

  • Used Item Donation and selling app:

Everyone has original stuff and products which are not used anymore and planning to get rid of it. You would either like to donate or sell those kinds of stuff but have no idea how and where you can do it. The app of selling and donation of used item app will come handy.

This platform will help your neighboring or local people collect their needed kinds of stuff from your place, which you are donating or selling. People share all their kinds of stuff online i.e. according to their convenience.

Required people search for the items online via calls or chat with your provided details. The app will be more beneficial to an option of the auction provided to its users for charitable causes.

  • Suicide Control App:

We all are running in a race, a race to get success and career. The pressure built in the race is mental pressure, which is leading many people to suicide. To help these kinds of people, this innovative app will be a great idea.

The app will be online counseling, where humans will help them and council such types of people. It’s a needed app because when people think of suicide, sometimes just talk with someone and sharing the problem will be helpful. This app will be their assistance, talk to them, and convince them not to suicide.

These are 10 different smart and innovative app, which can be developed in the era of 2020. These apps will surely be beneficial for a startup business, as the ideas are very much in demand in the market. If you want these apps built, then contact Racketail. We are one of the best, trusted, and leading companies in product development. You can contact us at contact@racketail.com.

How Augmented Reality and 3D Tech is Affecting the Food Industry

by Harsha Kediain AR, Custom, Mobile

Augmented Reality, found in many medium nowadays, it’s either the gaming industry or the food industry. One of the famous examples is the 19-crime wine bottle with AR or Snapchat Lens having the visualization of the Ice Dragons. We can say AR turning out to be a blessing for the restaurants and food industry. As these industries have spiked their sales with the help of AR.

AR is relatively new in the market and many people don’t know about the AR.

But you must know “how to get people on board and why is AR in industry and food industry is improving even during this pandemic”?

Then let’s see how, step by step:

A genuine look attracts more users:

Adopting new technology is always an inherent risk for any industry. If the quality of augmented reality and 3D technology is sophisticated and real, more users get attracted and companies might get aboard to use AR.

If a food industry is adopting the technology of AR, their menu must look as delicious and mouth-watering as it looks in real. And looking delicious depends upon the image quality of AR and 3D Technology to create the digital image of the food. The image should look exactly the way you create to entice customers.

There’s a bigger audience than you think:

The food industry is target based on industry; whose target is always clear. Especially if the users are using mobile phones to either dine-in or order food online using any social media apps.

Users using a mobile phone as their primary source for ordering food or dine-in, aged from 16 to 34 who are aware of augmented reality. So, that is how the food industry has a greater chance to connect with its customers and influence them to use AR.

AR is a new feature that is fun and exciting for the food industry. It gets better and better than you’re enjoying a realistic and new experience. E.g., dominos have a new AR app, where your pizza looks real and exotic. Check out the new AR pizza.

Do it right and don’t get disappointed:

Once the ready digital images ready and set for the audience, there are several places where images are used. You can either “burn down” your competitors like “Burger King” or have an interactive menu like some restaurants.

One of the famous examples of AR to check out the Panera, as they recently added an AR campaign via Facebook and Snapchat, and you know what the result came out incredible.

AR in the food industry:

Everyone is trying to adopt the new AR technology, but the food and beverage industry has already adopted and is doing very well. Their ROI has impacted positively. AR is helping them to increase engagement, footfall, and sales.

I am sure you must be thinking to use AR, then don’t just sit there and contact Racketail. As Racketail will provide you with tons of AR ideas because it is one of the best AR development agencies since 2015.

Racketail helps small or big companies to get their business online. Most of the successful companies, small or big, trusted Racketail for product development. Racketail is. You can contact us at contact@racketail.com.

Technologies that will Foster during and after the COVID-19 Pandemic

by Harsha Kediain AR, Custom, Mobile, VR, Web

The 2020 pandemic has bought changes and challenges in the world of small businesses, with opportunities. COVID-19 situation has most of the county to lockdown, because of which we cannot go window-shopping, hang out cafes and bars, or visit a local store. That is why people are searching for a way to stay entertained, shop, and stay in touch by being on the internet.

Therefore, small business is being famous nowadays because of their increment in digital presence, they are trying to sell their products and services directly to the consumer with the help of social media. The current situation has forced businessmen to be not only on social media but online too.

We are here to help you; we have gathered some information and put down some great ideas on how to get online during a lockdown, that too without a big budget.

Set an online store during a lockdown:

Let’s say first you need to go online, as you can’t do business sitting in your stores as usual during the pandemic. If you are already online, then switch yourself to online delivery.

Featuring yourself online provides you a lot of options like offering special bundles, special products, and you deal with your customers directly. This would help more in advertising, even when people are stuck at home.

You can even add a message on your website or social media pages, to encourage people to message or contact you for your service or products and you can organize deliveries. It’s an old fashion way but still works well for marketing. Websitesare more effective when you provide them a pickup option from stores.

Be mobile-friendly:

Websites are needed to be mobile-friendly today. That is because people search on their smartphones and tablets more. If your site is responsive, websites attract more customers.

Making a mobile-friendly website needs lots of adjustments on the websites, but it’s important to build your online presence.

A mobile-friendly website provides a positive experience to the users, especially when the users are trying to find you using phones.

Use the lockdown situation to increase community in social media:

Everyone knows social media is an important factor to grow your small valuable business. Nowadays it’s a secret tool, so we know we need social media more than anything.

Some ways to impress your customers on social media are:

  • Updating content that will educate, entertain, and reassure customers.
  • Built a powerful community of your brand.
  • Update the contents of your business and the safety measures taken by employers.
  • Showing your brand value and getting committed to the locality.

Your online presence also helps customers solve customer queries, whereas many business holders also use social media as a customer service channel. The chatbots on websites or social media are mostly used to handle customer queries. Customers like to watch more of your social media, so try spending the amount of money online on advertising content.

If you share useful information, keep people entertained, and offer relevant products will help to build up the goodwill of your brand.

Develop a relationship with customers through email marketing:

Email marketing helps business owners to get engaged. To set email marketing for clients are not that easy, as you need to give them something valuable in exchange to gain clients email address. To collect an email address, you can either create an eBook or free report that will help people of the industry. Don’t try selling every time, connect with your client first.

Maintain your Online Business:

So, don’t stay back and start investing in online business as soon as possible. With the help of Racketail, you can gain the benefit of opening your business online.

Racketail helps small or big companies to get their business online. Most of the successful companies, small or big, trusted Racketail for product development. Racketail is one of the Best Mobile App development agencies since 2015. You can contact us at contact@racketail.com.

How VR is Changing the Business World

by Harsha Kediain Custom, VR

The 21st century has changed the world of business from manual to digital VR (Virtual Reality).

What is Virtual Reality?

Virtual Reality is the next innovative step into the digital world. VR immerse digital-artificial generated environment.

Virtual Reality (VR) is being famous because it helps people bring places near those places they could never go. So, think about the change’s VR brings in the way of running a business. VR helps in saving money and time whereas it also improves business procedures and processes.

Let’s see how:

Virtual Reality Bringing Travel Experience:

One benefit of VR makes the user access too many real-time experiences. Think you’re planning to make a trip to the museum or gallery, VR here makes the work easy. VR allows remote tours of the museum and gallery without getting inside the building. 

Explore the world with VR
3D Clip Art for Virtual Reality Environment: 

Graphic designers should never feel left out. VR has bought changes in 3D Graphic fields. Illustration and Graphics can transform the VR technology.

Poly is the Google recent explorer in creating a digital library of 3D objects. Users can create their popular 3D objects, animals, or environment in poly function.

Virtual Reality shaping Estate Agencies:

We all know it’s hard to convert a potential lead into sales, as the property may or may not fit the customer choice. VR comes in handy, to a real estate agent only if uses VR as a tool.

VR creates a virtual tour of properties, which will allow your customer to get a richer experience of what the building looks like. You know what you can also give a virtual tour of the property during both daylight and night light. Many high-end real estate agents are providing the experience of VR to their customers.VR improve the experience for potential customers and add overall efficiency.

Virtual Reality shaping Healthcare:

Healthcare is the first one who started using VR. With the help of VR, doctors can see inside the human body and examine that they could not examine before. Whereas surgeons use it for practicing or training the sensitive and difficult procedure before trying it on the patience.

Virtual Reality shaping HR and training:

Any company when hire employees need to provide enough training. The larger the business, the more needful of a bespoke person to take training either for a longer or shore period. E.g., NASA and the armed forces have used VR in their training.

The benefit of having VR (Virtual Reality) during training is that it provides an enormous amount of complex information easy to the employees via video or book. VR also trains the employees to operate the machine in the virtual environment, in which the employee will be much more familiar with the operating procedure while using the machine in real life.

Virtual Reality providing shopping experience:

VR helps the customers take a virtual tour of their store, i.e. consumers can browse with a much unobstructed view of the clothes and get engaged with the brand. VR provides an experience to their customers on how they would wear and use the wear.

Some companies like North face are already using VR in their retail store. As they believe VR helps the customers test the overall experience. The experience leads them to browse the clothes and purchase the outerwear easily. 

Alibaba's VR Shopping
Some ways a small business can incorporate VR:
  • Create VR content for your products.
  • Offering a virtual tour of the location or stores.
  • Get a customer’s engagement by testing the images virtual from all sides.
  • Train employees to use VR.
  • Give your customers a fresh experience.
  • Create interactive games.

What’s Next

You know what business you are starting, so your next step is to make VR (Virtual Reality) content for your business. If you are planning to make a video, you need to spend an enormous amount of money just to create a piece of video.

The content in VR will help your customers to communicate more engagingly and effectively. It will also increase efficiency, it’s via training, personal development, or better communication. Overall, it increases the chances of being visible and improving the quality of experience of your business for both customers and employees.  

Thankfully, we Racketail have solutions for your contents, we will publish and creating high-quality experience VR content for your business, at low-cost.

Racketail helps small or big companies to get their business online. Most of the successful companies, small or big, trusted Racketail for product development. Racketail is one of the AR/VR App development agencies since 2015. You can contact us at contact@racketail.com.

Who to Choose – Freelancer or a Development Agency?

by Harsha Kediain Custom, Mobile, Web

If you are planning to go online, you must have different thoughts of whom should you consider? A freelancer or a development agency.

Freelancer is those who do not rely on the working hours from 9 am to 5 pm job and are not tied up to any professional firm. The key reason for many freelancers growing is because freelancers can be found at low cost.

So, if you have a smaller and tight budget than you would surely pick an option of freelancer, as it becomes a more appealing option for you.

BUT Do Remember: To keep in mind, a website represents a brand; it represents your business and the unique work you provide. To showcase, to reach your customers and clients.

Now let’s clear out the confusion of whom should you consider – a freelancer or a professional development company for your next project.

Professional Company VS Freelancer – What's The Right Choice
  • Freelancers Vs Development Agency

Here are some points, which can help you differentiate between working with a freelancer and a development company.

Skills and Expertise:

If you are planning to hire a freelancer means you will work with a single person at a time. He/she will depend on you for all the tasks related to the project.

Hiring an agency for a project means working with people who have knowledge about diverse fields and they’re skilled employees. The project will also have a project manager, developer, designer, or tester those are expertise in their specific field.

Now you need to think, do you need a freelancer to do a single task or an agency who can do everything related to your project.

We can say a development company has a unique experience of employees, and that will help in sorting out each issue related to your project.

Vision:

After you have finalized an idea of the next revolutionary step, you’re encouraged for the “vision” of your app or website.  

Your vision must be clear as it’s the combination of the application’s concept and strategic approach.

If you are working with a freelancer, they can provide your ideas only in they’re experienced. Working with a company can provide a vast range of examples.

Manageability:

Hiring a company to do your work means you’re hiring a full team of people including a project manager to communicate with you about your work progress and will lead the team. But if you are working with a freelancer, it bound you to manage all the parts on your own.

A company works if has any problem/issues related to your project, the person will be responsible. For the time being, you’re enjoying working in your business. On the other hand, you hire freelancers; you need to hire some more freelancers to get your work completed.

Top 3 Problems When Hiring Freelancers (and how to solve them ...
Communication:

A highly organized company always communicates with its clients on the progress of the work. The updates given to you will be on time by the project manager, which makes it easier to monitor the work in progress.

Working with a freelancer means talking to him/her directly. But if you are working on a bulky project, the concept needs to be cleared to each one of them, which is time-consuming.    

Costs:

At the end of the day whatever you are doing it’s for your business and you would like to save as much as you can.

The main reason businessman hires a freelancer is because they are cheaper than a development agency. However, the rates depend upon the region.

The cost of a development company in the IT industry is growing at a rapid speed, at a reasonable cost.  And you’re hiring an experienced team of developers.

Quality:

You’re needful to have a website or application, then these digital platforms must have quality. Quality plays a major role in the business’s success.

An online platform must be attractive and responsive. Because it’s the one that attracts customers and lets them explore their business easily. 

After your digital platforms built, you need to hire additional freelancer QA testers, who will examine the developed platform and remove all the bugs from it. But if you are working with a company, they already have a tester who’ll be competing for all the testing.

Security:

Your clients would purchase from your digital platform only if it’s secured from all the angles and properly examined and tested.

As the era is changing in the software development world, it’s becoming harder to meet all the security requirements. Working offline feels safer than working online until and unless you don’t have protection.

As companies have their reputation. They’ll try to provide you full security, as their reputation and the client’s safety both fall at the same time. But a freelancer can only try to provide you with free available security tools.

A freelancer can also block your website if they think we do not pay them enough.

Deadlines:

A company works for reputation and has a logical fear of failure. They don’t want to lose their contacts and their client’s trust. So, they try working with 100% efficiency to complete their project before the deadline.

A hired freelancer comes up with any issues like getting sick or any other issues the freelancer will delay your work and suffer your project. A company will replace its developer and provide your project before the deadline.

Support:

If you are paying for a service, you would like to get full-scale services either from a freelancer or a development company.

A company can give you a full support team, to resolve any of your queries or the launching project. The company will not only hear your problems and issues but also solve them immediately.

Nowadays, some development company has an interminable warranty period. So, don’t worry if there is any problem with your digital platform. But if you are working with a freelancer, you might not get all full phased service

Summary:

Now you know about a freelancer and a development company, which would you like to consider?

Seeing the above mentioned points. Once would probably choose a development agency.

Racketail helps small or big companies to get their business needs. Most of the successful companies trusted Racketail for product development. Racketail is one of the best product development agencies since 2015. You can contact us at contact@racketail.com.

Online Business Idea 2020 Post or During Covid-19

by Harsha Kediain Custom, Mobile, Web

If you are planning to quit your job and generate an enormous amount of money from the internet. Then you have come to the right place to read it.

Though you must have countless ideas for online business in your head. Have you ever thought of adapting the digital economy? Digital economy helps you to have some magnificent business ideas in 2020. And the proud moment of for you, is owing to a business of your own and you be the boss of your own?

All you need is only to have the right business idea and make it big.

The right business will here, help you travel with ease and create a comfortable lifestyle of yours and your family, to achieve a financial goal.

Let’s get started…

Here are some business ideas. Read them out and see to which business idea you get connected to and start doing some research on them. Then get started, “It’s that simple”.

Start a blog and monetize it:

It’s 2020, and it’s easier to start a blog if you have a potential source of income. But keep in mind you don’t just start earning. Your blog needs content consistency and content that educates, entertains, and informs people about your services or product. You can say a blog that helps to capture the interest of your readers.

What more can you sell in your attractive blog a service, product, space, digital products, coaching, eBooks, or sponsored posts, etc.?

Sometimes if you put an extra effort on your blogging, you can start selling more and earn up to $50k per month or more.

Start an E-commerce site:

If you want to earn more, than the best strategy for you is to build an E-commerce site. It’s more focused in marketing than the other affiliated marketing. If you choose affiliated marketing, you need to compete with the best of best. And they depend on 3 main niches like weight loss, dating, and making money online.

E-commerce site helps you to compete against old-school businesspeople. In which the people may or may not have the experience of internet marketing. Even if they have an idea about internet marketing their websites are glitchy or out- of -date website. Those websites which have room for improvement and can capitalize on their shortcomings.

Some essential tips to help you get started with an e-commerce store:

  • Find a profitable market:

Brainstorming some ideas by researching some keywords and try getting specific as possible as you can get. For example, there a lot of competitors selling granites in the market but if you narrow it down to countertops, you have a better chance to stand out in the market.

  • Is your product expensive?

You need to be sure about the expenses of your product. Your product includes expenses like manufacturing, reselling, distribution, etc.

Selling your product must be expensive else you must not be able to earn any profit by the time you sell the product.

Reliance Rolls Out Online Shopping Platform | PYMNTS.com

Creating a consulting business:

One of the outstanding ideas of 2020 is creating a consulting business. If you have tons of knowledge about the specific business?

Then this is the right choice for you to start a consulting business, as you can be a highly paid online consultant.

If you plan to be a consultant, you must have the knowledge, experience, and skills in the specific field to help the clients solve problems or issues in those fields.

Create SaaS:

Do you know what is SaaS?

SaaS is applications like Dropbox, Google Apps, and Lead pages. Where the full form of SaaS is Software as a Service.

SaaS is online software, which you can get access to only if you pay for the application.

To build a SaaS first you must brainstorm and find an online service that people will pay for. Just building is not enough you need to maintain it, which is not an effortless task. But remember building it can be profitable if you make it work.

You start your online course platform:

Surely, you must think why you need an online platform to study even though you have colleges, schools, and tuition teachers. But you are wrong the situation of COVID-19 has created a situation where the studies done online either by teachers or counselors.

As the era is changing, students and even employee of a company takes many additional courses, as it helps them to grow the skills. So, start thinking of developing an online course platform as it’s beneficial for your personal and profession growth.

You and your kids will start learning and, partnering with teachers and counselors helps get a commission.

School children liking 'online classes' but missing classroom ...

Creating a YouTube Channel:

Sounds confusing right?

How will YouTube Channel provide you with benefits and let you earn money?

Do you know there are several famous YouTubers like Rimorav and many more than those let you earn thousands of dollars by vlogging? This vlogging done are with skill and passion and conducted in different niches like food, stand-up comedy video, and others.

Start vlogging by picking up a niche in which you are passionate about and you have sufficient knowledge to create an engaging and unique video. The more interesting content you have, the number of subscribers gets increased and gain more.

Before you get on to YouTube remember to purchase a good camera and microphone for obvious quality of video and earn more.

Baking:

It’s not only classes or vlogging which can help you earn money. One of the famous business ideas is Baking. You should have the capability of making the food delicious, then only you will sell them and make money at premium prices. We people give value and preference to gourmet baked products and handmade products.

So, start stocking up on essential cooking equipment. And start cooking something special your mom is perfect is in and randomly perfect your skills.

online entrepreneur

Synopsis:

2020 is into action and here is some comprehensive list for online business ideas. It will also help you create a free lifestyle and absolute financial for yourself. So, don’t wait any longer and pull yourself right now to get hold of one and start earning.

Racketail helps small or big companies to get their business needs. Most of the successful companies, small or big, trusted Racketail for product development. Racketail is one of the best product development agencies since 2015. You can contact us at contact@racketail.com.

Helping Business Grow with the Help of AR

by Harsha Kediain AR, Custom

Are you ready to interact with digital objects in a single click?

Sounds confusing, right?

It’s not confusing but surely is an interesting technology called “Augmented Reality (AR)”.

If you remember the era of 2016, the county had witnessed an AR game called the “Pokémon GO”? This innovative game got accepted tremendously, as 100 million people downloaded the game in a month.

We all have witnessed science fiction stories; these fictions have made augmented reality phenomenon turned into technology and are found as applications in everyday life.

The transformation has occurred over the past few years. So, our future is already here, and it is virtual, within a common smartphone reach, that makes the use of AR technology simple.

Augmented reality transforms products that can be touched, seen, and felt into a digital mode of expression. Where these expressions complement the products and distribute an immersive message.

This AR technology is an exciting innovation gift to the world, with tons of benefits. Which various industries like real estate, retailers, whole-sellers, etc. use in their marketing strategy? And these industries are enjoying immersive business growth.

Tech industry analysts and visionaries have witness AR for business marketing and are useful for the long run of the business.

  • Use of Augmented reality is increasing day by day and will surely set to collect $50 billion by 2024.
  • Training of new employees is easy because of AR.
  • Try the brand product first with the help of AR and then buy them.

Why is AR marketing important?

Augmented Reality (AR) has a huge potential for the marketing domain and unfolds the amount of creativity applied. This creativity helps in engaging more customers, bring more loyalty for the brands and their products.

AR is everywhere andbeing used in our daily life. Remember A puppy face in Snapchat.

These AR are computer-generated images that enhance what we see on camera. Either by selfie or a photo, to a computer-generated graphics or noise. AR changes the way people interact and live with each other.

Snapchat Offers Augmented Reality Filters For Dogs 12/27/2018

The benefit of AR for business:

AR (Augmented Reality) is remarkably simple. Anyone can use it, as it’s easy to use. And makes customers remember and love your brand because of its distinctive packaging. That the reason AR comes in handy.

Further, it also creates ways to promote business and service online. And enables new learning activities and leads to cost-effective.

Increases engagement:

AR is an innovative way to attract clients because you can tag friends in your AR stories of social media to have fun. In this way, there is more audience interaction and your product get popular.

Increase awareness of a brand or product:

Users get attracted to innovative technologies. That is why the company that chooses AR for brand awareness is on the upper hand to gain more visibility. As it showcases your products and impresses users, “test” the products in AR.

We can say it helps in attracting new customers and keeps existing ones.

Unique user experience:

AR surprises customers and creates a buzz because of its unique technology and is easily noticeable. It also helps to provide an opportunity for consumers to make well-informed buying decisions. Using AR, add value to the buying process, as consumers are self-reliant.

Easy Visualization:

Visualization on an object noticed if you are using AR. Your customers can change the characters or objects according to their preferences and then select the one they like. Early these visualizations were only possible in the fashion industry. Nowadays it’s used by traders to let the customer connect instantly to know about the offers.

Improved Information:

One of the major benefits of AR is, it provides its users with additional information on the service, material, and product in real-time. Consumers also collect valuable information about product availability, characteristics, use, and many more.

Competitive Differentiation:

Augmented Reality is an emerging concept, you can reach out to your telephonic audience. It helps to differentiate your business from the other existing competitors in the market. It’s a way of introducing your business and communicating with customers. AR has created a brand position in the memory of the users and helps to make the brand more attractive and upscale.

Augmented Reality

Types of Marketing AR found?

Although all the AR has few things in common, they are a unique form to each other, and each one is better suited for original use. Let’s check out these unique types of AR:

Marker-based:

This Augmented Reality uses an image for recognition and a trigger object to display cute content. The trigger can be in the form of a brand box or QR code. AR implementation is easy and requires a less amount of processing time.

The addition of AR adds a simple layer for interaction, those behave like a responsive machine and immersive mechanics into your existing messaging and media catalog.

How Augmented Reality Can Take Your Product Packaging to the Next ...
Markerless:

Markless AR is more versatile than Marker based AR. This AR uses different sensors as their source and displays relevant information to the users.

A retail business offers AR to its customer so they can try before and then buy them. For example, the brand of Sephora lets their customer see how the makeup will look at them with the help of an app. Whereas Wayfair a furniture shop used AR to show their furniture at their home.

Augmented Reality For Trying On Makeup Is A Booming Business ...

Closure:

Augmented Reality (AR) has a dedicated tab and can connect the physical and digital world. Because of the COVID-19 situation, this is the best time to start with an AR app.

Because the customers can try using the product online and will surely draw your customer’s attention to the product.

Overall, we can say the AR marketing campaign is a brilliant idea.

Racketail helps small or big companies to get their business needs. Most of the successful companies, small or big, trusted Racketail for product development. Racketail is one of the best AR development agencies since 2015. You can contact us at contact@racketail.com.