The 2020 pandemic has bought changes and challenges in the world of small businesses, with opportunities. COVID-19 situation has most of the county to lockdown, because of which we cannot go window-shopping, hang out cafes and bars, or visit a local store. That is why people are searching for a way to stay entertained, shop, and stay in touch by being on the internet.
Therefore, small business is being famous nowadays because of their increment in digital presence, they are trying to sell their products and services directly to the consumer with the help of social media. The current situation has forced businessmen to be not only on social media but online too.
We are here to help you; we have gathered some information and put down some great ideas on how to get online during a lockdown, that too without a big budget.
Set an online store during a lockdown:
Let’s say first you need to go online, as you can’t do business sitting in your stores as usual during the pandemic. If you are already online, then switch yourself to online delivery.
Featuring yourself online provides you a lot of options like offering special bundles, special products, and you deal with your customers directly. This would help more in advertising, even when people are stuck at home.
You can even add a message on your website or social media pages, to encourage people to message or contact you for your service or products and you can organize deliveries. It’s an old fashion way but still works well for marketing. Websitesare more effective when you provide them a pickup option from stores.
Be mobile-friendly:
Websites are needed to be mobile-friendly today. That is because people search on their smartphones and tablets more. If your site is responsive, websites attract more customers.
Making a mobile-friendly website needs lots of adjustments on the websites, but it’s important to build your online presence.
A mobile-friendly website provides a positive experience to the users, especially when the users are trying to find you using phones.
Use the lockdown situation to increase community in social media:
Everyone knows social media is an important factor to grow your small valuable business. Nowadays it’s a secret tool, so we know we need social media more than anything.
Some ways to impress your customers on social media are:
- Updating content that will educate, entertain, and reassure customers.
- Built a powerful community of your brand.
- Update the contents of your business and the safety measures taken by employers.
- Showing your brand value and getting committed to the locality.
Your online presence also helps customers solve customer queries, whereas many business holders also use social media as a customer service channel. The chatbots on websites or social media are mostly used to handle customer queries. Customers like to watch more of your social media, so try spending the amount of money online on advertising content.
If you share useful information, keep people entertained, and offer relevant products will help to build up the goodwill of your brand.
Develop a relationship with customers through email marketing:
Email marketing helps business owners to get engaged. To set email marketing for clients are not that easy, as you need to give them something valuable in exchange to gain clients email address. To collect an email address, you can either create an eBook or free report that will help people of the industry. Don’t try selling every time, connect with your client first.
Maintain your Online Business:
So, don’t stay back and start investing in online business as soon as possible. With the help of Racketail, you can gain the benefit of opening your business online.
Racketail helps small or big companies to get their business online. Most of the successful companies, small or big, trusted Racketail for product development. Racketail is one of the Best Mobile App development agencies since 2015. You can contact us at contact@racketail.com.