Category: AR

5 Advantages of Outsourcing Technology Talents

by Harsha Kediain AR, Custom, Mobile, VR, Web

What is Outsourcing?

The practice of outsourcing is turning out to be a trend in the 2020 era. The different companies hire employees from different firms, in which one company pays another company to pay, to carry out a certain and special business process.

The main objective of outsourcing is, it helps the work to be done more cost-effectively and efficiently. Those who takes the advantage of outsourcing service can focus on their business and the outsourcing specialists helps them complete the specific project. The mass migration to clouds computing, virtual working, and remotes require experienced technology and the right skill sets. Therefore, as there is a growth of technology that requires skill sets, the business has started outsourcing.

Why have specialists opted for outsourcing?

Due to the worldwide pandemic, the consumption in the technology sector has increased. Every company has to adopt latest technology to be in the competition and survive. From financial service to manufacturing firms and all non-profit organizations, they are hiring IT employees for their firms.

Advantage of Outsourcing
  • Cost Savings: Paying for outsourcing services reduces the cost of an open vacancy. That means hiring an in-house employee is costlier than outsourcing. Outsourcing also helps to increase overall potential revenue and productivity. The benefit of specialized outsourcing company will improve the quality of talent according to the projects and reduce the cost associated with the staff.
  • The best technicians: Outsourcing firms outsource talented employees, experienced in the technical background. The employees are well trained to understand the scope of project and needs. We Racketail will provide you the best and suitable solution for your business needs and employees those fits into the culture of the company.
  • Risk minimization:  Outsourcing comes with a guarantee in most cases, that is if the specific person does not meet the client’s requirement, a replacement is to be found and exchanged without any extra charge. If the person leaves the project in middle in a short period, the company that provides outsourcing will start searching new, bearing all or most of the new costs.
  • Better Performance: If you are planning to work with an outsourcing firm, your work done will be easy and shorten the time to complete the project. Racketail technicians offer the best version of themselves, as we monthly monitor their performance and conduct employee interviews to evaluate the performance.
  • Satisfy clients and completion of projects on time: If you are using an outsourcing firm, then you need to have trust in the outsourcing firm to work with. Trust regarding the outsourcing company will provide an excellent and talented employee to its client. Our employee provides suggestions on focusing on the key aspect of the search and solving the challenges the company may face.
  • Workaround the clock:  One of the major benefits of outsourcing your digital work is the substantial time difference and the holidays. Once you get used to the time difference your business runs effectively even when you are fast asleep.
  • Peace of mind: Once you have outsourced your project to a reliable agency or individual, there is peace in your mind. As your work is being efficiently and is being handled by experts without you lifting a finger.

So, if you are looking for a talented and skilled outsourcing company to work with, contact Racketail. Racketail is one of the top leading companies with all the technical requirements that you need, either from developing software/app or outsourcing. For further queries please, contact us at contact@racketail.com .

How Augmented Reality and 3D Tech is Affecting the Food Industry

by Harsha Kediain AR, Custom, Mobile

Augmented Reality, found in many medium nowadays, it’s either the gaming industry or the food industry. One of the famous examples is the 19-crime wine bottle with AR or Snapchat Lens having the visualization of the Ice Dragons. We can say AR turning out to be a blessing for the restaurants and food industry. As these industries have spiked their sales with the help of AR.

AR is relatively new in the market and many people don’t know about the AR.

But you must know “how to get people on board and why is AR in industry and food industry is improving even during this pandemic”?

Then let’s see how, step by step:

A genuine look attracts more users:

Adopting new technology is always an inherent risk for any industry. If the quality of augmented reality and 3D technology is sophisticated and real, more users get attracted and companies might get aboard to use AR.

If a food industry is adopting the technology of AR, their menu must look as delicious and mouth-watering as it looks in real. And looking delicious depends upon the image quality of AR and 3D Technology to create the digital image of the food. The image should look exactly the way you create to entice customers.

There’s a bigger audience than you think:

The food industry is target based on industry; whose target is always clear. Especially if the users are using mobile phones to either dine-in or order food online using any social media apps.

Users using a mobile phone as their primary source for ordering food or dine-in, aged from 16 to 34 who are aware of augmented reality. So, that is how the food industry has a greater chance to connect with its customers and influence them to use AR.

AR is a new feature that is fun and exciting for the food industry. It gets better and better than you’re enjoying a realistic and new experience. E.g., dominos have a new AR app, where your pizza looks real and exotic. Check out the new AR pizza.

Do it right and don’t get disappointed:

Once the ready digital images ready and set for the audience, there are several places where images are used. You can either “burn down” your competitors like “Burger King” or have an interactive menu like some restaurants.

One of the famous examples of AR to check out the Panera, as they recently added an AR campaign via Facebook and Snapchat, and you know what the result came out incredible.

AR in the food industry:

Everyone is trying to adopt the new AR technology, but the food and beverage industry has already adopted and is doing very well. Their ROI has impacted positively. AR is helping them to increase engagement, footfall, and sales.

I am sure you must be thinking to use AR, then don’t just sit there and contact Racketail. As Racketail will provide you with tons of AR ideas because it is one of the best AR development agencies since 2015.

Racketail helps small or big companies to get their business online. Most of the successful companies, small or big, trusted Racketail for product development. Racketail is. You can contact us at contact@racketail.com.

Technologies that will Foster during and after the COVID-19 Pandemic

by Harsha Kediain AR, Custom, Mobile, VR, Web

The 2020 pandemic has bought changes and challenges in the world of small businesses, with opportunities. COVID-19 situation has most of the county to lockdown, because of which we cannot go window-shopping, hang out cafes and bars, or visit a local store. That is why people are searching for a way to stay entertained, shop, and stay in touch by being on the internet.

Therefore, small business is being famous nowadays because of their increment in digital presence, they are trying to sell their products and services directly to the consumer with the help of social media. The current situation has forced businessmen to be not only on social media but online too.

We are here to help you; we have gathered some information and put down some great ideas on how to get online during a lockdown, that too without a big budget.

Set an online store during a lockdown:

Let’s say first you need to go online, as you can’t do business sitting in your stores as usual during the pandemic. If you are already online, then switch yourself to online delivery.

Featuring yourself online provides you a lot of options like offering special bundles, special products, and you deal with your customers directly. This would help more in advertising, even when people are stuck at home.

You can even add a message on your website or social media pages, to encourage people to message or contact you for your service or products and you can organize deliveries. It’s an old fashion way but still works well for marketing. Websitesare more effective when you provide them a pickup option from stores.

Be mobile-friendly:

Websites are needed to be mobile-friendly today. That is because people search on their smartphones and tablets more. If your site is responsive, websites attract more customers.

Making a mobile-friendly website needs lots of adjustments on the websites, but it’s important to build your online presence.

A mobile-friendly website provides a positive experience to the users, especially when the users are trying to find you using phones.

Use the lockdown situation to increase community in social media:

Everyone knows social media is an important factor to grow your small valuable business. Nowadays it’s a secret tool, so we know we need social media more than anything.

Some ways to impress your customers on social media are:

  • Updating content that will educate, entertain, and reassure customers.
  • Built a powerful community of your brand.
  • Update the contents of your business and the safety measures taken by employers.
  • Showing your brand value and getting committed to the locality.

Your online presence also helps customers solve customer queries, whereas many business holders also use social media as a customer service channel. The chatbots on websites or social media are mostly used to handle customer queries. Customers like to watch more of your social media, so try spending the amount of money online on advertising content.

If you share useful information, keep people entertained, and offer relevant products will help to build up the goodwill of your brand.

Develop a relationship with customers through email marketing:

Email marketing helps business owners to get engaged. To set email marketing for clients are not that easy, as you need to give them something valuable in exchange to gain clients email address. To collect an email address, you can either create an eBook or free report that will help people of the industry. Don’t try selling every time, connect with your client first.

Maintain your Online Business:

So, don’t stay back and start investing in online business as soon as possible. With the help of Racketail, you can gain the benefit of opening your business online.

Racketail helps small or big companies to get their business online. Most of the successful companies, small or big, trusted Racketail for product development. Racketail is one of the Best Mobile App development agencies since 2015. You can contact us at contact@racketail.com.

Helping Business Grow with the Help of AR

by Harsha Kediain AR, Custom

Are you ready to interact with digital objects in a single click?

Sounds confusing, right?

It’s not confusing but surely is an interesting technology called “Augmented Reality (AR)”.

If you remember the era of 2016, the county had witnessed an AR game called the “Pokémon GO”? This innovative game got accepted tremendously, as 100 million people downloaded the game in a month.

We all have witnessed science fiction stories; these fictions have made augmented reality phenomenon turned into technology and are found as applications in everyday life.

The transformation has occurred over the past few years. So, our future is already here, and it is virtual, within a common smartphone reach, that makes the use of AR technology simple.

Augmented reality transforms products that can be touched, seen, and felt into a digital mode of expression. Where these expressions complement the products and distribute an immersive message.

This AR technology is an exciting innovation gift to the world, with tons of benefits. Which various industries like real estate, retailers, whole-sellers, etc. use in their marketing strategy? And these industries are enjoying immersive business growth.

Tech industry analysts and visionaries have witness AR for business marketing and are useful for the long run of the business.

  • Use of Augmented reality is increasing day by day and will surely set to collect $50 billion by 2024.
  • Training of new employees is easy because of AR.
  • Try the brand product first with the help of AR and then buy them.

Why is AR marketing important?

Augmented Reality (AR) has a huge potential for the marketing domain and unfolds the amount of creativity applied. This creativity helps in engaging more customers, bring more loyalty for the brands and their products.

AR is everywhere andbeing used in our daily life. Remember A puppy face in Snapchat.

These AR are computer-generated images that enhance what we see on camera. Either by selfie or a photo, to a computer-generated graphics or noise. AR changes the way people interact and live with each other.

Snapchat Offers Augmented Reality Filters For Dogs 12/27/2018

The benefit of AR for business:

AR (Augmented Reality) is remarkably simple. Anyone can use it, as it’s easy to use. And makes customers remember and love your brand because of its distinctive packaging. That the reason AR comes in handy.

Further, it also creates ways to promote business and service online. And enables new learning activities and leads to cost-effective.

Increases engagement:

AR is an innovative way to attract clients because you can tag friends in your AR stories of social media to have fun. In this way, there is more audience interaction and your product get popular.

Increase awareness of a brand or product:

Users get attracted to innovative technologies. That is why the company that chooses AR for brand awareness is on the upper hand to gain more visibility. As it showcases your products and impresses users, “test” the products in AR.

We can say it helps in attracting new customers and keeps existing ones.

Unique user experience:

AR surprises customers and creates a buzz because of its unique technology and is easily noticeable. It also helps to provide an opportunity for consumers to make well-informed buying decisions. Using AR, add value to the buying process, as consumers are self-reliant.

Easy Visualization:

Visualization on an object noticed if you are using AR. Your customers can change the characters or objects according to their preferences and then select the one they like. Early these visualizations were only possible in the fashion industry. Nowadays it’s used by traders to let the customer connect instantly to know about the offers.

Improved Information:

One of the major benefits of AR is, it provides its users with additional information on the service, material, and product in real-time. Consumers also collect valuable information about product availability, characteristics, use, and many more.

Competitive Differentiation:

Augmented Reality is an emerging concept, you can reach out to your telephonic audience. It helps to differentiate your business from the other existing competitors in the market. It’s a way of introducing your business and communicating with customers. AR has created a brand position in the memory of the users and helps to make the brand more attractive and upscale.

Augmented Reality

Types of Marketing AR found?

Although all the AR has few things in common, they are a unique form to each other, and each one is better suited for original use. Let’s check out these unique types of AR:

Marker-based:

This Augmented Reality uses an image for recognition and a trigger object to display cute content. The trigger can be in the form of a brand box or QR code. AR implementation is easy and requires a less amount of processing time.

The addition of AR adds a simple layer for interaction, those behave like a responsive machine and immersive mechanics into your existing messaging and media catalog.

How Augmented Reality Can Take Your Product Packaging to the Next ...
Markerless:

Markless AR is more versatile than Marker based AR. This AR uses different sensors as their source and displays relevant information to the users.

A retail business offers AR to its customer so they can try before and then buy them. For example, the brand of Sephora lets their customer see how the makeup will look at them with the help of an app. Whereas Wayfair a furniture shop used AR to show their furniture at their home.

Augmented Reality For Trying On Makeup Is A Booming Business ...

Closure:

Augmented Reality (AR) has a dedicated tab and can connect the physical and digital world. Because of the COVID-19 situation, this is the best time to start with an AR app.

Because the customers can try using the product online and will surely draw your customer’s attention to the product.

Overall, we can say the AR marketing campaign is a brilliant idea.

Racketail helps small or big companies to get their business needs. Most of the successful companies, small or big, trusted Racketail for product development. Racketail is one of the best AR development agencies since 2015. You can contact us at contact@racketail.com.