Are you ready to interact with digital objects in a single click?
Sounds confusing, right?
It’s not confusing but surely is an interesting technology called “Augmented Reality (AR)”.
If you remember the era of 2016, the county had witnessed an AR game called the “Pokémon GO”? This innovative game got accepted tremendously, as 100 million people downloaded the game in a month.
We all have witnessed science fiction stories; these fictions have made augmented reality phenomenon turned into technology and are found as applications in everyday life.
The transformation has occurred over the past few years. So, our future is already here, and it is virtual, within a common smartphone reach, that makes the use of AR technology simple.
Augmented reality transforms products that can be touched, seen, and felt into a digital mode of expression. Where these expressions complement the products and distribute an immersive message.
This AR technology is an exciting innovation gift to the world, with tons of benefits. Which various industries like real estate, retailers, whole-sellers, etc. use in their marketing strategy? And these industries are enjoying immersive business growth.
Tech industry analysts and visionaries have witness AR for business marketing and are useful for the long run of the business.
- Use of Augmented reality is increasing day by day and will surely set to collect $50 billion by 2024.
- Training of new employees is easy because of AR.
- Try the brand product first with the help of AR and then buy them.
Why is AR marketing important?
Augmented Reality (AR) has a huge potential for the marketing domain and unfolds the amount of creativity applied. This creativity helps in engaging more customers, bring more loyalty for the brands and their products.
AR is everywhere andbeing used in our daily life. Remember A puppy face in Snapchat.
These AR are computer-generated images that enhance what we see on camera. Either by selfie or a photo, to a computer-generated graphics or noise. AR changes the way people interact and live with each other.
The benefit of AR for business:
AR (Augmented Reality) is remarkably simple. Anyone can use it, as it’s easy to use. And makes customers remember and love your brand because of its distinctive packaging. That the reason AR comes in handy.
Further, it also creates ways to promote business and service online. And enables new learning activities and leads to cost-effective.
Increases engagement:
AR is an innovative way to attract clients because you can tag friends in your AR stories of social media to have fun. In this way, there is more audience interaction and your product get popular.
Increase awareness of a brand or product:
Users get attracted to innovative technologies. That is why the company that chooses AR for brand awareness is on the upper hand to gain more visibility. As it showcases your products and impresses users, “test” the products in AR.
We can say it helps in attracting new customers and keeps existing ones.
Unique user experience:
AR surprises customers and creates a buzz because of its unique technology and is easily noticeable. It also helps to provide an opportunity for consumers to make well-informed buying decisions. Using AR, add value to the buying process, as consumers are self-reliant.
Easy Visualization:
Visualization on an object noticed if you are using AR. Your customers can change the characters or objects according to their preferences and then select the one they like. Early these visualizations were only possible in the fashion industry. Nowadays it’s used by traders to let the customer connect instantly to know about the offers.
Improved Information:
One of the major benefits of AR is, it provides its users with additional information on the service, material, and product in real-time. Consumers also collect valuable information about product availability, characteristics, use, and many more.
Competitive Differentiation:
Augmented Reality is an emerging concept, you can reach out to your telephonic audience. It helps to differentiate your business from the other existing competitors in the market. It’s a way of introducing your business and communicating with customers. AR has created a brand position in the memory of the users and helps to make the brand more attractive and upscale.
Types of Marketing AR found?
Although all the AR has few things in common, they are a unique form to each other, and each one is better suited for original use. Let’s check out these unique types of AR:
Marker-based:
This Augmented Reality uses an image for recognition and a trigger object to display cute content. The trigger can be in the form of a brand box or QR code. AR implementation is easy and requires a less amount of processing time.
The addition of AR adds a simple layer for interaction, those behave like a responsive machine and immersive mechanics into your existing messaging and media catalog.
Markerless:
Markless AR is more versatile than Marker based AR. This AR uses different sensors as their source and displays relevant information to the users.
A retail business offers AR to its customer so they can try before and then buy them. For example, the brand of Sephora lets their customer see how the makeup will look at them with the help of an app. Whereas Wayfair a furniture shop used AR to show their furniture at their home.
Closure:
Augmented Reality (AR) has a dedicated tab and can connect the physical and digital world. Because of the COVID-19 situation, this is the best time to start with an AR app.
Because the customers can try using the product online and will surely draw your customer’s attention to the product.
Overall, we can say the AR marketing campaign is a brilliant idea.
Racketail helps small or big companies to get their business needs. Most of the successful companies, small or big, trusted Racketail for product development. Racketail is one of the best AR development agencies since 2015. You can contact us at contact@racketail.com.
